Motor Club of America was
founded by Mr. William W. Green who was born in 1900 in
Atlantic City, NJ. In 1926, Mr. Green became the Chief Executive Officer of
Motor Club of America (and its former subsidiary Motor Club of America
Insurance Company), from 1926 all the way through 1986. During his tenure with
Motor Club of America, Mr. Green along with his brothers in his family
continued to grow Motor Club of America in "major insurer and auto-service
agency" within the United States.
A person by the name of Mr. Virgil Coffee,
a Texas native, began his career in the Motor Clubs as well as marketing in the
1960's. Virgil Coffee was the marketing arm for Pre-Paid
Legal and wrote the marketing plan that propelled them into success. Virgil
Coffee, who co-owned a successful sporting goods company that, had five retail
stores in Texas. Virgil eventually sold his share of the company and moved to
Oklahoma and began selling memberships for another motor club company unrelated
to Motor Club of America. During his seventeen year tenure with the company,
Virgil worked his way up to the presidency of that company, but eventually in
1987, Virgil Coffee started his own company, TVC Marketing Associates,
Inc. The company continued to grow over the next 25+ years. TVC stands
for Truckers Voice in Court, which did just what the name
implies, provided court representation for truckers in motor related incidents.
In the 1970's, Mr. David K. Kircher became PRESIDENT of
Motor Club of America and continues to hold the title of president currently.
In 1989, TVC Marketing Associates, Inc. owner Virgil
Coffee (father of Oklahoma senator Glenn Coffee and a very famous name
associated with another product) began his joint ownership of Motor Club of
America.
David Kircher became
MIS Director and Chief Operations Officer for TVC Marketing Associates,
Inc. in 1996. TVC, which is the parent company of MCA, TVC is whom a member
would contact in regards to their account or requesting services to be
provided.
Virgil Coffee also
worked for Pre-Paid Legal Services (currently known as Legal Shield) through
his company TVC Marketing. Through his tenure (seven years), his marketing
techniques created a 4 digit percentage gain in earnings for his company. HIs
years of experience with marketing and providing products for automotive
customers led him to continue the legacy of Motor Club of America.
The motor club services have been available for
decades, but eventually for the trucker, became packaged into the Pro-Driver
Packages with the focus being on the truckers primarily; over time,
the additional focus was developed for the common motorist. This continued to
grow to providing services not just related to the typical roadside assistance,
but more benefits including emergency care, travel assistance, hotel discounts,
emergency room cost assistance, credit card protection, legal services, and
more.
In February 2005, the primary website
for TVC was established to acknowledge their web presence
at TVCMatrix.com and begin offering their services in the online
area.
In October 2011, the specific set of
packages was developed in three levels, deemed the Total Security
Memberships. These memberships, available in 3 levels (MCA Security, MCA
Security Plus, and the flagship membership, Total Security) had
an increasing number of benefits available for all residents of the United
States and Canada, providing services as well as an affiliate referral program
which gave associates of the company a chance to earn a referral bonus for
bringing business to the company.
in September 2012, the company
introduced two new benefits plans, Total Security Gold and Total
Security Platinum which provided even more benefits in addition to
those on the Total Security Plan such as legal services
discounts, auto related service discounts at over 6,000 auto repair and service
centers nationwide ranging from 10% to 50%, and MCA Matrix Income.
These two plans also including the ability to earn residual income for
referring others to a similar Gold or Platinum Plans. The company would pay
back parts of the profits of the company to each of those members who referred
people in on a monthly residual basis additionally allowing them to earn income
for referrals as well as long-term member retention.
To conclude the origin and summary of the
organization, Motor Club of America and TVC Marketing is a truly a cooperative
joint venture between MCA and TVC. David Kircher is the president
of the Motor Club of America division of the organization
and Virgil Coffee is the president and owner of TVC
Marketing Associates, Inc. division; together form one larger organizations
providing benefits for all as the "Motor Club of America".
CONTACT INFORMATION
Feel free to reach out and contact the presidents for any questions
you may have. David Kircher, President of MCA - dkircher@tvcmarketing.com
Virgil Coffee, President of TVC
Marketing - vcoffee@tvcmarketing.com
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